About the company
The success story began with the company's founder's invention of an electric bucket that prepares Saudi coffee easily without fizzing during preparation, which he registered as a patent and named Arab Dalla, the same name with which he founded the company in 2011. The establishment came in fulfillment of the ambitious vision to innovate local traditional products to be global products, and this was followed by innovative products that were launched in the market and received great acclaim and demand, as Arab Dalla dedicated a research and development department with young nationals who design innovative products that became the Deem brand.
Vision
We aim to make our innovative products and brands be the best and globally recognized, making people's lives easier and better.
Mission
- Innovate and develop household electrical appliances.
- Create a work environment that encourages talents to innovate.
- Promote the inclusion of the Arabic hospitality symbol (Saudi coffee) as part of the beverage menu in global cafes.
- Highlight the importance of heritage with a modern touch to make it internationally recognized.
Goals
- To make Arab Dalla the leading company in Saudi coffee in the Kingdom of Saudi Arabia and Arabic coffee in the rest of the Gulf Cooperation Council countries.
- To position Arab Dalla as an attractive and appealing entity for innovators.
- To establish a leadership position in providing innovative hospitality devices and supplies with a traditional touch in a modern way.
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